Growing number of malls and supermarkets support Morocco's retail plans (2022)

While Morocco’s retail sector remains fairly limited, an expanding middle class, increasing urbanisation and a more competitive formal sector are set to propel the industry in the coming years. Strong economic growth has seen the proliferation of malls and supermarkets, and in turn the entrance of an increasing number of foreign brands and franchises into the country.

In addition, the availability of new forms of secure online and cash payment options enabled e-commerce growth in 2015, while rising numbers of women in the workforce contributed to an increase in direct sales. Although the traditional and informal sector continues to dominate, particularly in rural areas, changing consumer habits and a heightened awareness of quality bodes well for Morocco’s modern retail industry.

Nevertheless, accessibility remains limited, particularly outside urban areas where formal retail penetration has lagged and low ownership rates limit mobility. Poor infrastructure has also resulted in higher distribution costs and shipping.

Key Figures

According to the Moroccan Investment Development Agency, the retail sector accounts for 11% of GDP and employs 1.2m people, or 12.8% of the labour force. Morocco’s consumer market is also relatively large, with 60% of the population living in urban areas, and while slow macroeconomic growth – estimated at 2.3% for 2016 – has limited the rise in annual consumption, consumer confidence among Morocco’s 34.6m people remains stable. Consumption at the higher end of the market is also fairly sizeable, and according to Bloomberg, four-fifths of Africa’s luxury mono-brand shops operate in Morocco and South Africa.

(Video) The Incredible Logistics of Grocery Stores

Morocco’s middle class has steadily expanded in recent years, with an uptick in formal retail activity as a result. According to Pew Global Research, one in five Moroccans could be classified as middle-income or higher in 2011, and between 2001 and 2011, the number of middle-income Moroccans grew from 11% to 19%. Regionally, only Tunisia saw a similar rise, with its middle-income population increasing from 17% to 27%.

Consumer Confidence

In the third quarter of 2015, Morocco became the 61st nation to be included in the Nielsen Global Consumer Confidence Survey. Index scores over 100 indicate degrees of optimism, while scores below 100 point to levels of pessimism. Morocco debuted with a score of 85, placing it 32nd overall and fifth out of six nations in the Africa and Middle East region, one place above South Africa.

For the second quarter of 2016, in the most recent survey to have been released at the time of writing, Morocco posted an index score of 83, putting it 31st out of 63 economies worldwide and fourth in the Africa and Middle East region, above South Africa and Egypt, but below the UAE, Saudi Arabia and Pakistan. Gains of one percentage point were achieved in the categories of “ job prospect sentiment” and “personal finance sentiment” over the first quarter of 2016, while “immediate-spending intentions” were above average at 29%, which was four percentage points less than in the third quarter of 2015.

According to the Higher Planning Commission, household purchasing power growth dropped from an average of 3% between 2008 and 2010 to 2% between 2011 and 2014. This deceleration could continue with the consumer price index rising 0.4% year-on-year (y-o-y) in 2014 and by 1.6% in 2015. In terms of borrowing, figures from Bank Al Maghrib, Morocco’s central bank, showed a 0.4% y-o-y increase in consumer loans in December 2015 and a 5.6% y-o-y increase in March 2016.

Government Plan

In 2007 Morocco’s Ministry of Trade, Industry and New Technologies introduced the Rawaj Vision 2020 programme, a new government strategy aimed at modernising distribution and supply chains to manage the shift away from the informal market and towards organised retail. The national plan aims to boost the sector’s contribution to GDP from 11% to 15% by 2020, in addition to creating 450,000 new jobs. Under the plan, the authorities will oversee the development of a total of 600 supermarkets and hypermarkets, as well as the development of 15 malls and 15 outlet stores.

Formalisation

It is estimated that 85% of retail business is conducted by operators in the traditional small-scale and informal sector, though changing consumer habits have helped decrease its market share in recent years. Moroccans are increasingly concerned with quality and prices, which in turn is pushing them towards formal retailers. Modern retail stores have a number of perceived benefits over their traditional counterparts, with fresh produce, for example, being well-controlled for quality and kept in the correct conditions and at the right temperature.

(Video) How to Start a Grocery Store Business in india by @SandeepMaheshwari

Shopping Malls

The expansion of dedicated retail property has also helped encourage a rise in formal retail activity and supported a shift in consumer behaviour. “With the opening of malls, consumer habits have been changing,” Malik El Harim, general director of Rabat’s Mega Mall, told OBG. “In the past, Moroccans would travel abroad to shop. Now there are all the brands here, and the consumer is buying in Morocco instead of outside.”

With over 300 stores and a total area of around 250,000 sq metres, Casablanca’s Morocco Mall saw 17m shoppers in 2015, making it the most visited mall in the country. This figure represented an increase of 11% over the mall’s first year of operation in 2011/12. Records were also broken in January 2016, when 1.6m visitors were recorded, 23% more than the same month a year previously. Nevertheless, those involved in the sector, recognise that choice could be broadened to grow footfall further. “Competition is increasing in the retail sector in Morocco with the construction of new malls, but there is a need to better diversify the amenities and stores on offer,” Harim told OBG According to London-based market research firm Euromonitor International, malls in Morocco’s popular tourist cities saw robust footfall as well. Fez’s Borj Fez Mall, built in 2013, saw 5m shoppers in 2015 and Marrakech’s Al Mazar and Eden Square – built in 2010 and 2013, respectively – saw 5m and 3m each. In the same year, Rabat’s Mega Mall, which was built in 2005 and consists of 27,000 sq metres of retail space, saw 3.36m visitors. In each of the aforementioned shopping centres there is an occupancy rate of at least 95%, as per Euromonitor International figures, highlighting the high demand for purpose-built retail space, as well as emphasising the potential for further growth. “International brands remain dominant in Morocco,” Franco Giannichi, vice-president of Procter&Gamble in North-west Africa, told OBG. “However, we have seen new innovative and local entrants that have been shaking the market over the past three years with cheaper prices, strong brand recognition and innovative products that match Moroccan needs.”

New Properties

To fulfil this demand, seven new malls are expected to open by 2020 in Casablanca, Rabat, Marrakech and Tangiers. This will double the available retail space and bring the total number of malls in Morocco to 18. The details of one of these major projects were announced in 2015 by local holding company Aksal Group, which plans to build a new 6-ha shopping mall in Rabat to house more than 200 retail stores and restaurants. The group, which built Casablanca’s Morocco Mall, signed a memorandum of understanding to build the mall with Wessal Capital – a joint venture created by Morocco involving sovereign wealth funds from Saudi Arabia, Kuwait, the UAE and Qatar. Investment in the project totals $1.1bn. In March 2016 Tangiers City Mall, a 30,000-sq-metre shopping centre integrated into the Tangiers City Centre, opened its doors. The mall hosts 116 stores and saw 250,000 visitors in under three weeks.

Investment Trusts

Legislation passed in 2015 to allow for the creation of real estate investment trusts (REITs) could also help support the development of modern retail infrastructure in Morocco. In early 2016, the government restructured Vecteur LV (VLV), a subsidiary of Moroccan retail distributor Label’Vie Group, into the country’s inaugural REIT, with the aim of attracting greater investment in Morocco’s real estate sector. This expansion of dedicated retail property is likely to help encourage a rise in formal retail activity.

Online Shopping

While brick-and-mortar retailing continues to account for virtually all of the sector’s activity, an increasing number of middle and upper-middle income Moroccans are using e-commerce websites. According to Euromonitor International, internet retailing increased by 14% in 2015. Morocco’s largest retailer, Marjane, was the most successful internet retailer, with an 8% value share. Other online retailers include Hellofood.ma, Lamudi.ma, Kaymu and Jumia.

Figures released by Nielsen for the second quarter of 2016 put internet penetration at 61%, and at 65%. Morocco’s banking penetration rate is one of the highest in Africa, as per the most recent central bank figures from June 2015. Nevertheless, the spread of e-commerce beyond a small segment of society has been somewhat constrained. Concerns about payment security represent a significant hurdle, forcing online retailers to adapt to a still-dominant cash culture. Moroccan hypermarket chain Marjane, for example, has introduced cash-on-delivery options for internet purchases.

(Video) #05 Consumer Goods Tech/Online Retail Webinar

Grocery

Although the traditional market continues to dominate 85% of the food retail sector, particularly in rural areas, an increase in the number of modern food retailers in the country has led to a change in the purchasing habits of urban consumers. As of 2016, Morocco was home to six supermarket chains owned by four groups. The player with the largest market share remains Marjane, a subsidiary of Société Nationale d’ Investissement, operating 38 Marjane hypermarkets and 47 Acima supermarkets. Label’Vie follows closely behind, operating 60 stores, including six Carrefour hypermarkets, 47 Carrefour Market supermarkets and 11 Atacadao retail stores, the last of which opened in Meknes September 2016.

Turkish discount grocer BIM operates 279 stores in the kingdom, and in March 2016 company officials announced plans to open 80 new stores in Morocco. Meanwhile, Aswak Essalam, which is owned by Ynna, operates 13 stores.

Supermarket chains have continued to expand operations throughout Morocco, including in smaller cities and markets. This has led to strong revenue figures from Label’Vie, for example, which posted Dh6.73bn (€617.1m) in 2015, according to the company’s financial statements.

Clothing & Footwear

The growing number of shopping malls has aided the expansion of several Moroccan brands and facilitated the entrance of a large number of new foreign franchises in the clothing and ready-to-wear segment. Morocco Mall, for example, has attracted several high street and luxury brands, including Zara, Massimo Dutti, Gucci and Louis Vuitton, since its inauguration in 2011. Over the next few years, Turkish store LC Waikiki plans to invest Dh44m (€4m) to increase the number of stores in the kingdom. The company currently operates four stores in the country following its opening at Tangiers City Mall in 2015.

As the middle class expands and consumption habits continue to evolve, local brands, which are still fairly limited in number, are expected to increase, too. Established in 2003, Moroccan women’s clothing store Marwa has become one of the country’s most popular labels, with more than 60 stores, and has expanded into Spain, France, Saudi Arabia and Bahrain.

“The constant increase in household purchasing power, coupled with better distribution networks, increases demand for consumer products in the domestic market,” Andres Monroy, managing director for North and West African French speaking countries at BASF, told OBG. “However, North Africa is less dynamic than West Africa in terms of opportunities for growth.”

(Video) Africa's Million Dollars Shopping Malls Business. Top Malls in Africa Changing African Consumers.

Durable Goods

The durable goods segment has seen the entrance of several major international players in recent years, with Swedish furniture company IKEA establishing a store in Zenata, near Casablanca, in 2015. The branch employs 300 members of staff, measures 26,000 sq metres and cost Dh500m (€45.8m) to build. IKEA’s entrance into the market followed Spain-based furniture and interiors company Mi Casa, which opened in Casablanca earlier in 2015. “The opening of IKEA is good news for the furniture sector,” Amine Benkirane, CEO of KITEA, told OBG. “With the traditional sector accounting for 60% to 70% of activity, we expect a growing market over the next years thanks to changing consumer habits.”

The domestic companies Kitea and Mobilia remain the two major local brands operating in the furniture segment. At the beginning of 2015, the two companies signed a franchise agreement with Belgium’s Casa to open three new stores in Casablanca, Rabat and Marrakech. Mobilia also has plans to open three new stores in Marrakech, Fez and Agadir, bringing its total number of stores in Morocco to 20. The company is also looking to expand elsewhere in the region.

Direct Sales

The direct sales sector has come into focus in recent years, posting solid income figures and giving a large number of female workers access to a labour market that has consistently been dominated by men. According to the World Federation of Direct Selling Associations’ annual report 2015, the direct sales industry in Morocco generated an estimated Dh118m (€10.8m) in revenues in 2014, a 14% y-o-y increase, with an estimated 99,310 people working in the sector.

According to Euromonitor International, beauty and personal care players like Oriflame and Avon dominate direct selling in Morocco, with women occupying 77.4% of jobs in the segment. However, Moroccan women accounted for only 27% of the workforce in 2014, compared to 25.2% of the workforce in 1990, according to data published by the World Bank. Though there has been a push to improve on these figures, in October 2015 the UN Committee on Economic, Social and Cultural Rights expressed concern about the low participation of women in the labour force.

Rural Retail

Access to land also continues to be a problem for retailers in Morocco, where available space is lacking, particularly in larger cities. As a result, many retailers have begun to target smaller towns and cities, where square metreage is more readily available and significantly cheaper.

Sector stakeholders to point to the high potential of the country’s non-urban areas for the sector’s future development, particularly with a mass, modern distribution network still in the early phases of development. Food retail looks to be one segment where demand for an increase in distribution channels is particularly high, with owners of small traditional stores in rural areas travelling long distances to purchases goods in bulk from supermarkets and hypermarkets in or near to urban centres. A broader distribution network would also provide retailers with an opportunity to improve market penetration.

(Video) SOLOs Stories, Opinions, Learnings, Outcomes

Outlook

Propelled by a growing middle class, increasing urbanisation and a more competitive formal sector, modern retail in Morocco has expanded significantly in recent years. With a number of new shopping malls and supermarkets set to open in the coming years, there is great potential for foreign brands looking to enter the market. The government’s Rawaj Vision 2020 programme has also made a shift to modern retailing standards a priority; however, the traditional segment is unlikely to see a significant decrease in activity in the near term, given its longstanding dominance. A prolonged decrease in household purchasing power could also slow the government’s desired transition, meaning that elevating quality appreciation in consumers will be important in order to achieve a shift in attitudes as well as ensure the future success of formal retail.

FAQs

Who are the main retailers in Morocco? ›

Marjane Holding and Label'Vie (Carrefour, Carrefour Market, and Atacadao) are Morocco's leading modern food retailers with other notables including Ynna (Aswak Salam) and BIM. About half of supermarkets' sales take place in Casablanca and Rabat.

How much did Morocco Mall cost? ›

Stretching across Corniche in Casablanca, and with a total surface area of 10 hectares, the Morocco Mall is the largest shopping mall project in North Africa, at a cost of 2 billion Moroccan Dirham (Eur=11.3MAD).

What supermarkets are in Morocco? ›

This is a list of supermarket chains in Morocco.
  • Acima (merged with Marjane Market)
  • Aswak Assalam.
  • Atacadao.
  • BIM.
  • Carrefour.
  • Carrefour Market.
  • Coté Marché
  • Costcutter.

Does Morocco have grocery stores? ›

Food & Drink

Supermarkets in Morocco are always stocked with everything you can think of, and much of the items are imported from abroad.

How many stores does Morocco Mall have? ›

Inaugurated on December 5, 2011, Morocco Mall is spread over 250,000m2 and contains more than 163 stores.

Is Morocco Mall the biggest in Africa? ›

The Morocco Mall, largest in North Africa, is a unique and amazing architecturally designed structure, further enhanced by GCP Applied Technologies' products that help protect it.

Which is the biggest mall in Africa? ›

1. Morocco Mall. The Morocco Mall located in the west coast of Morocco in Casablanca is currently the biggest Mall in Africa today. It is also one of the most luxurious shopping malls in Africa and the world at large where you can be rest assured that you will shop till you drop.

Is there Walmart in Morocco? ›

No there are no Walmart stores in Morroco, in the grand distribution market you usually find either Morrocan brands like Marjan and Acima or European ones, like the French Carrefour and Atacadão wish use to be owned by a Brazilian company but now belongs to Carrefour.

Is Carrefour French? ›

Carrefour SA, (French: “Crossroads”) French company that is one of the world's largest retailers. Headquarters are in Paris.

Who is the owner of Morocco Mall? ›

Morocco Mall
DeveloperGroupes Aksal, Nesk Investment et famille Akhnouch
ManagementGroupes Aksal, Nesk Investment et famille Akhnouch
OwnerGroupes Aksal, Nesk Investment et famille Akhnouch
ArchitectDesign International
No. of stores and services350+
10 more rows

When did Morocco Mall open? ›

Which is the largest mall in the world? ›

World's largest malls
RankMallGross leasable area (GLA)
1Iran Mall1,450,000 m2 (15,600,000 sq ft)
2South China Mall659,612 m2 (7,100,000 sq ft)
3SM Mall of Asia589,891 m2 (6,349,530 sq ft)
4SM Tianjin565,000 m2 (6,080,000 sq ft)
12 more rows

Which country has the most malls in Africa? ›

African Countries With the Most Malls (2018) South Africa (1,785) Nigeria (106) Kenya (66) Egypt (53). Why ?

Why is it called Mall of Africa? ›

Inspired by Africa

As the name suggests, the shopping complex garnered much of the inspiration for its design from the African continent.

Which is most beautiful mall in Africa? ›

The Largest Shopping Malls in Africa
RankMall NameLocation
1Mall of ArabiaCairo, Egypt
2Gateway Theatre of ShoppingDurban, South Africa
3Cairo Festival CityNew Cairo, Egypt
4Canal WalkCape Town, South Africa
3 more rows
Feb 19, 2018

Which African country has the most shopping malls? ›

African Countries With the Most Malls (2018) South Africa (1,785) Nigeria (106) Kenya (66) Egypt (53).

Which is most beautiful mall in Africa? ›

The Largest Shopping Malls in Africa
RankMall NameLocation
1Mall of ArabiaCairo, Egypt
2Gateway Theatre of ShoppingDurban, South Africa
3Cairo Festival CityNew Cairo, Egypt
4Canal WalkCape Town, South Africa
3 more rows
Feb 19, 2018

What's the biggest mall in South Africa? ›

The Mall of Africa is the biggest malls in South Africa, built in only a single phase with 130,000 square meters of retail space. It has 6,500 parking bays and 300 stores, including Pick n Pay, Woolworths, IMAX, Toy Kingdom, FNB, Kyalami Indoor Karting, and @Home.

Who owns the biggest mall in Africa? ›

Attacq Ltd

While Morocco’s retail sector remains fairly limited, an expanding middle class, increasing urbanisation and a more competitive formal sector are set to propel the industry in the coming years. Strong economic growth has seen the proliferation of malls and supermarkets, and in turn the entrance of an increasing number of foreign brands and franchises into

While Morocco’s retail sector remains fairly limited, an expanding middle class, increasing urbanisation and a more competitive formal sector are set to propel the industry in the coming years.. Although the traditional and informal sector continues to dominate, particularly in rural areas, changing consumer habits and a heightened awareness of quality bodes well for Morocco’s modern retail industry.. Morocco’s consumer market is also relatively large, with 60% of the population living in urban areas, and while slow macroeconomic growth – estimated at 2.3% for 2016 – has limited the rise in annual consumption, consumer confidence among Morocco’s 34.6m people remains stable.. It is estimated that 85% of retail business is conducted by operators in the traditional small-scale and informal sector, though changing consumer habits have helped decrease its market share in recent years.. With over 300 stores and a total area of around 250,000 sq metres, Casablanca’s Morocco Mall saw 17m shoppers in 2015, making it the most visited mall in the country.. “Competition is increasing in the retail sector in Morocco with the construction of new malls, but there is a need to better diversify the amenities and stores on offer,” Harim told OBG According to London-based market research firm Euromonitor International, malls in Morocco’s popular tourist cities saw robust footfall as well.. This will double the available retail space and bring the total number of malls in Morocco to 18.. The group, which built Casablanca’s Morocco Mall, signed a memorandum of understanding to build the mall with Wessal Capital – a joint venture created by Morocco involving sovereign wealth funds from Saudi Arabia, Kuwait, the UAE and Qatar.. In early 2016, the government restructured Vecteur LV (VLV), a subsidiary of Moroccan retail distributor Label’Vie Group, into the country’s inaugural REIT, with the aim of attracting greater investment in Morocco’s real estate sector.. While brick-and-mortar retailing continues to account for virtually all of the sector’s activity, an increasing number of middle and upper-middle income Moroccans are using e-commerce websites.. Morocco’s largest retailer, Marjane, was the most successful internet retailer, with an 8% value share.. Although the traditional market continues to dominate 85% of the food retail sector, particularly in rural areas, an increase in the number of modern food retailers in the country has led to a change in the purchasing habits of urban consumers.. Label’Vie follows closely behind, operating 60 stores, including six Carrefour hypermarkets, 47 Carrefour Market supermarkets and 11 Atacadao retail stores, the last of which opened in Meknes September 2016.. Food retail looks to be one segment where demand for an increase in distribution channels is particularly high, with owners of small traditional stores in rural areas travelling long distances to purchases goods in bulk from supermarkets and hypermarkets in or near to urban centres.. Propelled by a growing middle class, increasing urbanisation and a more competitive formal sector, modern retail in Morocco has expanded significantly in recent years.

While Morocco’s retail sector remains fairly limited, an expanding middle class, increasing urbanisation and a more competitive formal sector are set to propel the industry in the coming years. Strong economic growth has seen the proliferation of malls and supermarkets, and in turn the entrance of an increasing number of foreign brands and franchises into the country.

According to the Moroccan Investment Development Agency, the retail sector accounts for 11% of GDP and employs 1.2m people, or 12.8% of the labour force.. With over 300 stores and a total area of around 250,000 sq metres, Casablanca’s Morocco Mall saw 17m shoppers in 2015, making it the most visited mall in the country.. In the same year, Rabat’s Mega Mall, which was built in 2005 and consists of 27,000 sq metres of retail space, saw 3.36m visitors.. Supermarket chains have continued to expand operations throughout Morocco, including in smaller cities and markets.. The company currently operates four stores in the country following its opening at Tangiers City Mall in 2015.

While Morocco’s retail sector remains fairly limited, an expanding middle class, increasing urbanisation and a more competitive formal sector are set to propel the industry in the coming years. Strong economic growth has seen the proliferation of malls and supermarkets, and in turn the entrance of a...

While Morocco’s retail sector remains fairly limited, an expanding middle class, increasing urbanisation and a more competitive formal sector are set to propel the industry in the coming years.. Although the traditional and informal sector continues to dominate, particularly in rural areas, changing consumer habits and a heightened awareness of quality bodes well for Morocco’s modern retail industry.. Morocco’s consumer market is also relatively large, with 60% of the population living in urban areas, and while slow macroeconomic growth – estimated at 2.3% for 2016 – has limited the rise in annual consumption, consumer confidence among Morocco’s 34.6m people remains stable.. It is estimated that 85% of retail business is conducted by operators in the traditional small-scale and informal sector, though changing consumer habits have helped decrease its market share in recent years.. With over 300 stores and a total area of around 250,000 sq metres, Casablanca’s Morocco Mall saw 17m shoppers in 2015, making it the most visited mall in the country.. “Competition is increasing in the retail sector in Morocco with the construction of new malls, but there is a need to better diversify the amenities and stores on offer,” Harim told OBG According to London-based market research firm Euromonitor International, malls in Morocco’s popular tourist cities saw robust footfall as well.. Although the traditional market continues to dominate 85% of the food retail sector, particularly in rural areas, an increase in the number of modern food retailers in the country has led to a change in the purchasing habits of urban consumers.. Label’Vie follows closely behind, operating 60 stores, including six Carrefour hypermarkets, 47 Carrefour Market supermarkets and 11 Atacadao retail stores, the last of which opened in Meknes September 2016.. Food retail looks to be one segment where demand for an increase in distribution channels is particularly high, with owners of small traditional stores in rural areas travelling long distances to purchases goods in bulk from supermarkets and hypermarkets in or near to urban centres.. Propelled by a growing middle class, increasing urbanisation and a more competitive formal sector, modern retail in Morocco has expanded significantly in recent years.

Purchase the Retailing in Morocco Country Market Insight as part…

Convenience Stores Discounters Hypermarkets Supermarkets Traditional Grocery Retailers Apparel and Footwear Specialist Retailers Electronics and Appliance Specialist Retailers Health and Beauty Specialist Retailers Home and Garden Specialist Retailers Department Stores Variety Stores Warehouse Clubs Direct Selling Homeshopping Vending. The Retailing in Morocco report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country. EXECUTIVE SUMMARY Retailing in 2021: The big pictureModern retailing continues to grow both on and offlineDiscounters the big winner from COVID-19Modern grocery retailers and e-commerce will continue to gain ground OPERATING ENVIRONMENT Informal retailingOpening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscapeCash and carry Table 1 Cash and Carry Sales: Value 2016-2021 Seasonality Back to SchoolEid al-AdhaAchoura Payments Delivery and collectionEmerging business models MARKET DATA Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 28 Retailing GBO Company Shares: % Value 2017-2021 Table 29 Retailing GBN Brand Shares: % Value 2018-2021 Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMERSOURCES Summary 2 Research Sources KEY DATA FINDINGS2021 DEVELOPMENTS Economic shock of pandemic cancels out positive effect of restrictions on movement Leader Mini Brahim now accepts mobile paymentsU Express opens three outlets PROSPECTS AND OPPORTUNITIES Fierce competition will limit sales growthMalls represent a competitive threat, as they are perceived as leisure venuesDiscounters will compete more fiercely with convenience stores CHANNEL DATA Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Turkish chain BIM expands but faces political headwinds Proximity and competitive pricing of discounters are particularly attractive in the era of COVID-19Label'Vie SA brings Carrefour’s discounter banner to Morocco PROSPECTS AND OPPORTUNITIES Outlet expansion will continue to support double-digit growth in retail value salesGrowth of discounters will rachet up the pressure on other retail formats – both traditional and modernBIM likely to continue to ignore e-commerce CHANNEL DATA Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 83 Discounters GBO Company Shares: % Value 2017-2021 Table 84 Discounters GBN Brand Shares: % Value 2018-2021 Table 85 Discounters LBN Brand Shares: Outlets 2018-2021 Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Pandemic economic shock leads Label'Vie to cut its pricesLeader Marjane modernises its supply chainBoth Label’Vie and Marjane shift towards an omnichannel model PROSPECTS AND OPPORTUNITIES Heightened competition from discounters will weigh on hypermarket growthReturn to pre-pandemic shopping habits could undermine hypermarket salesMarjane and Label’Vie seek to fly the flag and gain a much-needed advantage over discounter BIM CHANNEL DATA Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Supermarkets gain shares from souks and traditional grocery storesAggressive expansion helps Label’Vie reinforce its leadershipName change could help to boost Marjane’s fortunes PROSPECTS AND OPPORTUNITIES Aswak Delivery supports online sales with expansion to new citiesCarrefour Market to open new supermarket at Le Carousel in 2022More traditional grocery retailers will be converted into supermarkets CHANNEL DATA Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 99 Supermarkets GBO Company Shares: % Value 2017-2021 Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Traditional grocery retailers continue to be squeezed by the proliferation of modern formatsMobile application Chari helps to make traditional grocery retailers more efficientMultiple initiatives seek to encourage traditional grocery retailers to accept payment cards and other alternatives to cash PROSPECTS AND OPPORTUNITIES Traditional grocery retailers will remain under pressure, particularly from discountersE-commerce will increase as a competitive threatTime-poor consumers may increasingly bypass traditional grocery retailers CHANNEL DATA Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 108 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Lockdown and curfew dampen category performance for second year runningSoaring category trigger interest in counterfeit fashionTurkish brands Defacto and LC Waikiki strengthen their leadership position in a highly fragmented competitive landscape PROSPECTS AND OPPORTUNITIES Demand will continue to shift from traditional to modern retail outletsNew free-trade agreement with Turkey will boost local playersSpecialist apparel and footwear retailers will face heightened competition from hypermarkets CHANNEL DATA Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 110 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 111 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 112 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 114 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 116 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Demand remains well below its pre-pandemic levelLockdown boosts demand for home entertainmentE-commerce continues to grow in importance PROSPECTS AND OPPORTUNITIES Post-pandemic recovery will be no more than partialE-commerce will continue to grow as affluent local consumers become more comfortable shopping onlineHypermarkets will pose a growing threat CHANNEL DATA Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 118 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 119 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 120 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 122 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 124 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Demand boosted by heightened consumer interest in health and wellness in the wake of the pandemicDemand for colour cosmetics undermined by mandatory face masksYves Rocher launches a range of natural and sustainable skin care products PROSPECTS AND OPPORTUNITIES Heightened local consumer interest in health and wellness will outlast the pandemicUrbanisation and Westernisation will help to support growthE-commerce will continue to grow, but the in-store experience will continue to be favoured by most local consumers CHANNEL DATA Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 126 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 127 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 128 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 129 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 130 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 132 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 134 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 136 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Lockdown supports sales of bedroom, living room and garden furnitureAfter declining in 2020, the number of home and garden specialist retailers stabilisesLeader Kitea experiments with new store formats PROSPECTS AND OPPORTUNITIES Economic recovery and urbanisation will accelerate recoveryChains like IKEA and Kitea will shift towards an omnichannel modelAggressive expansion strategy should help Kitea SA to maintain its leadership CHANNEL DATA Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 138 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 139 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 140 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 141 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 142 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 144 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 146 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 148 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Department stores try to lure consumers back with special eventsDepartment stores face heightened price competition from hypermarkets and e-commerceLeading players Alpha 55 and Miro embrace e-commerce and social media marketing PROSPECTS AND OPPORTUNITIES Post-pandemic recovery will be sluggish, with new openings the main driver of retail current value sales growthAlpha 55 and Miro will continue to expand their store networks, with a focus on shopping mallsRevival in inbound international tourism will boost department store footfall CHANNEL DATA Table 149 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 150 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 151 Department Stores GBO Company Shares: % Value 2017-2021 Table 152 Department Stores GBN Brand Shares: % Value 2018-2021 Table 153 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 154 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 156 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Competitive prices helps Variety stores limit the impact of COVID-19 on retail value salesMiniso continues to expand in spite of pandemic disruption Push to reduce mall rents meets with mixed response PROSPECTS AND OPPORTUNITIES New store openings will continue to drive growth in variety store salesSocial media and mobile apps instrumental to driving salesThreat posed by e-commerce will deepen CHANNEL DATA Table 157 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 158 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 159 Variety Stores GBO Company Shares: % Value 2017-2021 Table 160 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 161 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 162 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 164 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 2021 DEVELOPMENTS KEY DATA FINDINGS2021 DEVELOPMENTS Pandemic drives direct selling onlineLeading direct selling brands also work with e-commerce marketplace Jumia Expansion of modern retail outlets a growing threat to direct selling PROSPECTS AND OPPORTUNITIES Direct selling will continue to be squeezed by e-commerce and physical storesSmaller urban centres offer good growth potentialThe line between direct selling and e-commerce will blur CHANNEL DATA Table 165 Direct Selling by Category: Value 2016-2021 Table 166 Direct Selling by Category: % Value Growth 2016-2021 Table 167 Direct Selling GBO Company Shares: % Value 2017-2021 Table 168 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 169 Direct Selling Forecasts by Category: Value 2021-2026 Table 170 Direct Selling Forecasts by Category: % Value Growth 2021-2026 2021 DEVELOPMENTS KEY DATA FINDINGS2021 DEVELOPMENTS Lockdown restrictions continue to weigh on vendingPrior to the pandemic, gyms had been a major growth driverNespresso weathers the pandemic better than Coca-Cola, as the former’s products are largely consumed at home PROSPECTS AND OPPORTUNITIES Proliferation of forecourt retail outlets will help to support growth in vending retail value sales“Coffee Bike” concept will be a new source of competition for vendingContactless vending likely to proliferate CHANNEL DATA Table 171 Vending by Category: Value 2016-2021 Table 172 Vending by Category: % Value Growth 2016-2021 Table 173 Vending GBO Company Shares: % Value 2017-2021 Table 174 Vending GBN Brand Shares: % Value 2018-2021 Table 175 Vending Forecasts by Category: Value 2021-2026 Table 176 Vending Forecasts by Category: % Value Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS After a spike in demand during 2020, retail current value sales stabilise in 2021Pandemic drives retailers and brands to adopt e-commercePandemic helps Jumia reinforce its leadership PROSPECTS AND OPPORTUNITIES Omnichannel shift will drive e-commerce growthJumia’s unrivalled economies of scale will help it to maintain its dominanceE-commerce still lacks adequate regulation CHANNEL DATA Table 177 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 178 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 179 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 180 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 181 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 182 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Having surged in 2020, mobile e-commerce (goods) retail current value sales eased back during 2021More affordable handsets and mobile internet drive demand growthMobile money apps proliferate PROSPECTS AND OPPORTUNITIES Mobile e-commerce growth will be impeded by 5G delaysRetailers will increasingly focus on their smartphone apps, rather than their websitesMobile money will be a major growth driver CHANNEL DATA Table 183 Mobile E-Commerce (Goods): Value 2016-2021 Table 184 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 185 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 186 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026 KEY DATA FINDINGS2021 DEVELOPMENTS Fierce competition between leaders Glovo and Jumia FoodLocal player Veat bets on sustainabilityMarjane claims that its e-commerce platform has more than half a million active monthly users PROSPECTS AND OPPORTUNITIES Young adults in large urban centres will be the main growth driverEconomies of scale will make food and drink e-commerce cheaper and fasterDissatisfied drivers could derail growth CHANNEL DATA Table 187 Food and Drink E-Commerce: Value 2016-2021 Table 188 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 189 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 190 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities.. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer.

Purchase the Supermarkets in Morocco Country Sector Briefing as…

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).. Overview: Understand the latest market trends and future growth opportunities for the Supermarkets industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.. If you're in the Supermarkets industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.. The Supermarkets in Morocco report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country. This report answers: What is the market size of Supermarkets in Morocco?. Which are the leading retailers in Supermarkets in Morocco?. How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?. Which formats have benefited the most from stockpiling and enforced home seclusion?. KEY DATA FINDINGS2021 DEVELOPMENTS Supermarkets gain shares from souks and traditional grocery storesAggressive expansion helps Label’Vie reinforce its leadershipName change could help to boost Marjane’s fortunes PROSPECTS AND OPPORTUNITIES Aswak Delivery supports online sales with expansion to new citiesCarrefour Market to open new supermarket at Le Carousel in 2022More traditional grocery retailers will be converted into supermarkets CHANNEL DATA Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 3 Supermarkets GBO Company Shares: % Value 2017-2021 Table 4 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 5 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 6 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 EXECUTIVE SUMMARY Retailing in 2021: The big pictureModern retailing continues to grow both on and offlineDiscounters the big winner from COVID-19Modern grocery retailers and e-commerce will continue to gain ground OPERATING ENVIRONMENT Informal retailingOpening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscapeCash and carry Table 9 Cash and Carry Sales: Value 2016-2021 Seasonality Back to SchoolEid al-AdhaAchoura Payments Delivery and collectionEmerging business models MARKET DATA Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 12 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 14 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 16 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 20 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 22 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 26 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 28 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 32 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 34 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 36 Retailing GBO Company Shares: % Value 2017-2021 Table 37 Retailing GBN Brand Shares: % Value 2018-2021 Table 38 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 39 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 40 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 41 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 42 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 43 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 44 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 45 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 51 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 52 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 53 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMERSOURCES Summary 2 Research Sources. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all.. These brands are included in Supermarkets.. Examples include: Coles, Woolworths, Park ‘n Shop.. See All of Our Definitions

As average incomes expand along with Morocco’s middle class, the retail sector is seeing a rising number of opportunities for development. Large-scale outlets have become the norm in several of the kingdom’s major cities, and while less-formal commerce still accounts for a large proportion of sales, the movement towards modern retail is underpinned by

The 2017 Global Retail Development Index, published by US consulting firm AT Kearney, ranked Morocco seventh out of 30 countries in the category of attractiveness for retail development, seven places up from 14th in the 2016 index.. Growing demand for known international brands, coupled with improved incomes and modern retail outlets, has attracted major clothing franchises to the Moroccan market.. International players such as Zara, Massimo Dutti, Timberland and Gucci now populate Morocco’s clothing and luxury retailing markets, balancing their presence between a rising number of modern shopping malls and stand-alone stores in high-end neighbourhoods of Morocco’s main cities, such as Casablanca and Rabat.. RETAIL SPACE: Modern shopping areas are also increasingly attractive to the growing number of tourists arriving in Morocco.. As a result, retail distributor Label’Vie Group is aiming to establish Morocco’s first REIT, Vecteur LV, in order to manage its retail areas around the country.. SMALL FISH: Prioritising expansion in the largest cities has put modern retail distributors in the country’s main economic centres, where disposable incomes are higher, and where consumers will have greater inclination to look for choice and the imported goods that most modern chains carry.. Branding more accessible products under retailers’ names, a practice common in more mature modern distribution markets, has been a way to attract lower-income Moroccans, who are used to buying in their local corner shops, into modern retail stores.. ONLINE RETAILING: On the other side of the spectrum, and sometimes in conjunction with brick-and-mortar operations, a handful of online retailers are accounting for a growing segment of the market.. Modern retail distribution is slowly gaining ground in the kingdom, and although traditional grocery shopping accounts for the majority of the sector, Rawaj Vision 2020 is likely to push for further formalisation, and equally importantly, for improved quality standards across the board.

The rate of growth in the retail current value sales of supermarkets accelerated sharply during 2020, reaching its highest level in almost a decade. The pandemic led the authorities to introduce restr...

This led to the acceleration of an established trend, as consumers were steadily shifting from souks to supermarkets even before COVID-19 struck, due in large part.... Euromonitor International's Supermarkets in Morocco report offers insight into key trends and developments driving the industry.. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers.. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.. Contents. SUPERMARKETS IN MOROCCO. KEY DATA FINDINGS. 2021 DEVELOPMENTS. Supermarkets gain shares from souks and traditional grocery stores. Aggressive expansion helps Label’Vie reinforce its leadership. Name change could help to boost Marjane’s fortunes. PROSPECTS AND OPPORTUNITIES. Aswak Delivery supports online sales with expansion to new cities. Carrefour Market to open new supermarket at Le Carousel in 2022. More traditional grocery retailers will be converted into supermarkets. CHANNEL DATA. Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021. Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021. Table 3 Supermarkets GBO Company Shares: % Value 2017-2021. Table 4 Supermarkets GBN Brand Shares: % Value 2018-2021. Table 5 Supermarkets LBN Brand Shares: Outlets 2018-2021. Table 6 Supermarkets LBN Brand Shares: Selling Space 2018-2021. Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026. Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026. RETAILING IN MOROCCO. EXECUTIVE SUMMARY. Retailing in 2021: The big picture. Modern retailing continues to grow both on and offline. Discounters the big winner from COVID-19. Modern grocery retailers and e-commerce will continue to gain ground. OPERATING ENVIRONMENT. Informal retailing. Opening hours. Summary 1 Standard Opening Hours by Channel Type 2021. Physical retail landscape. Cash and carry. Table 9 Cash and Carry Sales: Value 2016-2021. Seasonality. Back to School. Eid al-Adha. Achoura. Payments. Delivery and collection. Emerging business models. MARKET DATA. Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021. Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021. Table 12 Sales in Store-based Retailing by Channel: Value 2016-2021. Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021. Table 14 Store-based Retailing Outlets by Channel: Units 2016-2021. Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021. Table 16 Sales in Non-Store Retailing by Channel: Value 2016-2021. Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021. Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021. Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021. Table 20 Sales in Grocery Retailers by Channel: Value 2016-2021. Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021. Table 22 Grocery Retailers Outlets by Channel: Units 2016-2021. Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021. Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021. Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021. Table 26 Sales in Non-Grocery Specialists by Channel: Value 2016-2021. Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021. Table 28 Non-Grocery Specialists Outlets by Channel: Units 2016-2021. Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021. Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021. Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021. Table 32 Sales in Mixed Retailers by Channel: Value 2016-2021. Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021. Table 34 Mixed Retailers Outlets by Channel: Units 2016-2021. Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021. Table 36 Retailing GBO Company Shares: % Value 2017-2021. Table 37 Retailing GBN Brand Shares: % Value 2018-2021. Table 38 Store-based Retailing GBO Company Shares: % Value 2017-2021. Table 39 Store-based Retailing GBN Brand Shares: % Value 2018-2021. Table 40 Store-based Retailing LBN Brand Shares: Outlets 2018-2021. Table 41 Non-Store Retailing GBO Company Shares: % Value 2017-2021. Table 42 Non-Store Retailing GBN Brand Shares: % Value 2018-2021. Table 43 Grocery Retailers GBO Company Shares: % Value 2017-2021. Table 44 Grocery Retailers GBN Brand Shares: % Value 2018-2021. Table 45 Grocery Retailers LBN Brand Shares: Outlets 2018-2021. Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021. Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021. Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021. Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021. Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021. Table 51 Mixed Retailers GBO Company Shares: % Value 2017-2021. Table 52 Mixed Retailers GBN Brand Shares: % Value 2018-2021. Table 53 Mixed Retailers LBN Brand Shares: Outlets 2018-2021. Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021. Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026. Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026. Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026. Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026. Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026. Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026. Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026. Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026. Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026. Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026. Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026. Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026. Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026. Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026. Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026. Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026. Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026. Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026. Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026. Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026. Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026. Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026. Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026. Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026. Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026. Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026. DISCLAIMER. SOURCES. Summary 2 Research Sources

  As average incomes expand along with Morocco’s middle class, the retail sector is seeing a rising number of opportunities for development. Large-scale outlets have become the norm in several of the kingdom’s major cities, and while less-formal commerce still accounts for a large proportion of sales, the movement towards modern retail is underpinned by stable economic fundamentals that are expected to continue over the long term.

The 2017 Global Retail Development Index, published by US consulting firm AT Kearney, ranked Morocco seventh out of 30 countries in the category of attractiveness for retail development, seven places up from 14th in the 2016 index.. Growing demand for known international brands, coupled with improved incomes and modern retail outlets, has attracted major clothing franchises to the Moroccan market.. International players such as Zara, Massimo Dutti, Timberland and Gucci now populate Morocco’s clothing and luxury retailing markets, balancing their presence between a rising number of modern shopping malls and stand-alone stores in high-end neighbourhoods of Morocco’s main cities, such as Casablanca and Rabat.. RETAIL SPACE: Modern shopping areas are also increasingly attractive to the growing number of tourists arriving in Morocco.. As a result, retail distributor Label’Vie Group is aiming to establish Morocco’s first REIT, Vecteur LV, in order to manage its retail areas around the country.. SMALL FISH: Prioritising expansion in the largest cities has put modern retail distributors in the country’s main economic centres, where disposable incomes are higher, and where consumers will have greater inclination to look for choice and the imported goods that most modern chains carry.. Branding more accessible products under retailers’ names, a practice common in more mature modern distribution markets, has been a way to attract lower-income Moroccans, who are used to buying in their local corner shops, into modern retail stores.. ONLINE RETAILING: On the other side of the spectrum, and sometimes in conjunction with brick-and-mortar operations, a handful of online retailers are accounting for a growing segment of the market.

 

Increased tourist arrivals coupled with GDP per capita hikes and a rising consumer price index all contribute to Morocco’s expanding retail segment.. The retail sector is estimated to account for 12% of the country’s GDP, and employment in the sector represents 12.8% of total jobs, with as many as 1.2m people employed.. In the 2017 Global Retail Development Index, published by US consulting firm AT Kearney, Morocco ranked seventh out of 30 countries in attractiveness for retail development, up seven spots from 14th in the 2016 index.. Growth in the retail sector is spearheaded by Rawaj Vision 2020, a government strategy launched in 2008 that is intended to position the country as a commercial centre with a high value-added retail segment.. Although the viral online protest caused both the government and the private sector to take measures to lower consumer prices, the rising cost of living continues to concern Moroccans.. Online shoppers are showing increasing appetite each year, and in 2017 Moroccans spent Dh2bn (€179.9m) in online shopping – a 51.4% increase over the previous year.. Since the paralysis of convenience stores was harming Moroccan consumers, the Ministry of Economy and Finance reached an agreement with convenience stores, which removed the requirement that these stores must issue the company’s common identifier (l’Identifiant Commun de l’Entreprise, ICE) to their customers.. Although this agreement found a short-term solution for unblocking the paralysis of convenience stores, this agreement is a major step back for the government efforts attempting to tackle the informal sector, which permeates the retail segment.. It accounts for more than 50% of the informal sector, which has 1.68m informal production units (unités de production informelles, UPIs) in 2013 against 1.55m UPI in 2007, an average annual increase of 19,000 UPIs, or an increase of 1.2% per year.. Therefore, the vehicle retail segment is has been rising on an annual basis, and in 2019 this trend is expected to continue with sales estimated to increase by an additional 5%.. Mall developers are experiencing increasing opportunities for retail space expansion, notably with the creation of real estate investment trusts (REITs) in 2015.. The expansion of retail spaces are positive developments not only for the retail sector, but also for tourism.. The retail sector in Morocco is expected to continue to grow due to the demographic shifts in the population, such as urbanisation, increases in the consumer price index, rising levels of household consumption and improving GDP per capita.

There still exists a huge market underserved by the current players, with only three out of every 10 shoppers using supermarkets.

The growth and dominance of the stores have been attributed to proximity to customers and offering credit options unlike the supermarket chains, the Future of Traditional Retail in Africa report, BCG shows.. They also often allow customers with limited incomes to purchase small quantities on credit,” stated the report.. The report studied more than 4,500 small retailers in five of the biggest African markets — Egypt, Kenya, Morocco, Nigeria and South Africa, across where traditional stores’ dominance has been recorded.. It subsequently opened two other stores at the Waterfront in Karen and the Mega City Mall in Kisumu that are still operating.. “We expect local modern chains to try to expand with small supermarkets and convenience stores and by franchising.. “Traditional retailers will remain resilient in low- to-middle income areas and will likely diversify by adding more services and leveraging digital platforms,” it added.. Traditional shops are expected to account for 65 percent to 75 percent of sales in most of the region through at least 2030.. Digital adoption was lowest in Morocco, where only one percent of respondents use mobile money and 29 percent use other digital services.. Around 40 percent of traditional retailers in Morocco and Kenya are interested in affiliation or franchise models around 50 percent of Egyptian and 60 percent of South African retailers are also interested.

Purchase the Traditional Grocery Retailers in Morocco Country…

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).. Overview: Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.. The Traditional Grocery Retailers in Morocco report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country. Which are the leading retailers in Traditional Grocery Retailers in Morocco?. Which formats have benefited the most from stockpiling and enforced home seclusion?. KEY DATA FINDINGS2021 DEVELOPMENTS Traditional grocery retailers continue to be squeezed by the proliferation of modern formatsMobile application Chari helps to make traditional grocery retailers more efficientMultiple initiatives seek to encourage traditional grocery retailers to accept payment cards and other alternatives to cash PROSPECTS AND OPPORTUNITIES Traditional grocery retailers will remain under pressure, particularly from discountersE-commerce will increase as a competitive threatTime-poor consumers may increasingly bypass traditional grocery retailers CHANNEL DATA Table 1 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 2 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 3 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 4 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 EXECUTIVE SUMMARY Retailing in 2021: The big pictureModern retailing continues to grow both on and offlineDiscounters the big winner from COVID-19Modern grocery retailers and e-commerce will continue to gain ground OPERATING ENVIRONMENT Informal retailingOpening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscapeCash and carry Table 5 Cash and Carry Sales: Value 2016-2021 Seasonality Back to SchoolEid al-AdhaAchoura Payments Delivery and collectionEmerging business models MARKET DATA Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 8 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 10 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 12 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 16 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 18 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 22 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 24 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 28 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 30 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 32 Retailing GBO Company Shares: % Value 2017-2021 Table 33 Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 35 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 36 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 37 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 38 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 39 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 40 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 41 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 47 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 48 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 49 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMERSOURCES Summary 2 Research Sources. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers.. See All of Our Definitions

Throughout the review period and into 2019 just prior to the onset of the Covid-19 pandemic, the market for alcoholic beverages in Morocco has seen

Throughout the review period and into 2019 just prior to the onset of the Covid-19 pandemic, the market for alcoholic beverages in Morocco has seen significant annual declines in consumption Beer remains by far the most popular alcoholic beverage in the country, so declines in this category have had the least significant impact on the market .. Marjane Holding (Marjane and Acima) and Label’Vie (Carrefour, Carrefour Market, and Atacadao) are Morocco’s leading modern food retailers with other notables including Ynna (Aswak Salam) and BIM.. Supermarkets in Morocco Supermarkets, discounters, and convenience stores are located in or within walking distance to medium to high-income neighborhoods and are designed to attract urban consumers from the traditional mom-and-pop shops and open-air markets.. Carrefour Market carries stocks around 10,000 products, including 4,000-5,000 food items, including specialty products like pork and alcohol.. Small Independent Grocery Stores in Morocco Imported products are not well positioned in this market segment.. Restaurants in Morocco Quick-service (QSR) and pizza food service establishments, including Pizza Hut, Dominos, McDonalds, Burger King, and KFC, now have a strong presence in Morocco’s in major cities (e.g., Casablanca, Rabat, Marrakech, and Tangier) while Chili’s, Starbucks, Cinnabon, and Papa John’s have recently entered one or more cities and are fast expanding.. Hotels in Morocco Morocco’s upscale lodging options, where imported food is most likely to be present, include a mix of European and Moroccan hotel chains as well as local independent operators Two tourist destinations, Marrakech and Agadir, generated 64% of the total nights in 2018 In 2018, foreign tourist arrivals to Morocco reached 12.3 million, up 8.3% from 2017.. Moroccan grape production accelerated in 2018 and 2019 which can be explained by the fact that many Moroccans continue to adopt the Western lifestyle, a trend that should continue to support red wine consumption in the future Also, there is a definite modernization of the Moroccan vineyard and the development of organic wine, such as in Essaouira with the Val d’Argan estate.. Indeed, the majority of Moroccans living abroad return home at this time of year, and the number of tourists reaches its maximum, which tends to favor French wines, which enjoy an image of quality, as well as Spanish wines, which are inexpensive compared to Moroccan wines.

Discusses distribution network from how products enter to final destination, including reliability of distribution systems, distribution centers, ports, etc.

U.S. franchises hold the third position in the market, after France and Morocco, with nearly 12% of the market share.. In recent years, several malls have opened in Morocco including the Morocco Mall in Casablanca, which is North Africa’s largest shopping center.. Franchising in Morocco is appealing to an expanding base of young entrepreneurs, many of whom are U.S.- educated and have the financial means to develop master franchises.. The sectors of interests to Moroccan franchisees are: Restaurant/beverages Apparel Education/training (languages, executive training, and higher education) Supermarket, hyper-market chains Housewares and linen retail Temporary employment services Business building management services Entertainment (movie theaters, theme parks). For more information about future Franchising Trade Shows in Morocco or information on legal firms specializing in Business Transactions and Joint Ventures, contact the U.S. Commercial Service at Office.Casablanca@trade.gov .. Direct Marketing The Moroccan market is split between the urban wealthy and middle class and the poorer rural communities; therefore, marketing campaigns must be targeted accordingly.. This segment will become increasingly important due to the growth in the number of young people in Morocco who rely on mobile phones and the internet for entertainment and information.. Potential U.S. investors in Morocco and U.S. exporters of goods and services should perform due diligence on potential local agents, partners and customers, particularly when extending credit.. U.S. firms, especially those with no previous Morocco experience, should consider the U.S. Commercial Service’s International Company Profile (ICP) service prior to signing any agreements.

Videos

1. BIO & BELDI : Trade network in Germany
(AHK Maroc)
2. ReCon 2020 - Digitalisation of Retail
(ADA)
3. Grasping Growing Opportunities in ASEAN (Webinar) 15 April 2020 | BritCham Singapore
(British Chamber of Commerce Singapore)
4. Beginner English - Lesson 8 - Speaking / Listening: Going out! Making plans and inviting others
(colingoClasses)
5. Food Prices at Dubai Supermarket | How Expensive are Dubai Groceries
(funwithjwill)
6. How to Plan an Exploratory Trip to Move Abroad | Blacks Abroad | Black Travel | Black in Portugal
(Our Black Utopia)

You might also like

Latest Posts

Article information

Author: Dan Stracke

Last Updated: 08/11/2022

Views: 6198

Rating: 4.2 / 5 (43 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Dan Stracke

Birthday: 1992-08-25

Address: 2253 Brown Springs, East Alla, OH 38634-0309

Phone: +398735162064

Job: Investor Government Associate

Hobby: Shopping, LARPing, Scrapbooking, Surfing, Slacklining, Dance, Glassblowing

Introduction: My name is Dan Stracke, I am a homely, gleaming, glamorous, inquisitive, homely, gorgeous, light person who loves writing and wants to share my knowledge and understanding with you.